Alterna Savings — Cameron Pulley

Out-of-home ads for bus shelter, social ad for Instagram, and print ad for magazine, created on spec for Alterna Savings.

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Your bank's profits are soaring. You're still drowning in student debt.

But there is an alternative for the post-bank generation.

We know that switching financial institutions is no fun. In fact, it can seem like a whole lot of hassle for not much reward. So we’re not going to ask you to switch.

But we believe that, as a credit union, we are meaningfully different from the big banks, so we will ask you to at least consider it. Consider becoming a member and co-operative owner, instead of just being a customer.

Ugh.

Your bank’s stock prices go up and so do your fees. What a way to start the morning, but there is an alternative.

Your bank says, “We’re here to help.” Until you actually need help.

But there is an alternative for the post-bank generation.

We know that switching financial institutions is no fun. In fact, it can seem like a whole lot of hassle for not much reward. So we’re not going to ask you to switch.

Alterna Savings. Consider the alternative.